'The Heated Razor by GilletteLabs - thoughtfully crafted to deliver the comfort of a hot towel with every stroke. Featuring warming technology that heats in less than a second to provide continuous soothing warmth on your skin. Your mornings deserve more.'
You just KNOW that whenever Gillette uses the word 'technology' that they are trying to justify another way to take money from unsuspecting blokes and give it to themselves.
'Your morning routine should be a time for restoration and preparation - getting you ready for the day ahead. We want to help guys take back their morning - and shaving is what we know best. '
Restoration and preparation - and no 'cartridge system' in site!
Fixed their infographic for them too -