One of the great pleasures in shaving for me is pondering my soap of choice. However, if forced to choose one to shave with forever more I'm guessing I would choose one that doesn't have a full on scent, as I'd fall out of love with it relatively quickly. Obviously performance is key as well. Candidates for me: MWF, Tabac (I like the scent and it's not too prominent), La Toja or B&M Cheshire.