Occams original is an over achiever. Every time I lather up with it I'm surprised again at the rich creamy results that are slick and dense. It's scent grows on you and is mild enough to be used any season, and won't overpower and post shave. All this man is left to do is extend his range of fragrances with the same great base and we have out very own home grown top tier artisan. Lowering the price a little may extend his market too, but I accept this is a smaller market than others so costs are higher.