They have a good reputation for skin and hair (not their shaving soap/cram). I am working with the shampoo samples for now and looks they last, before going to the beer one (that is probably the most popular). I'll check the moroccan mud next.
Using the APR Florian soap last night and noticed the soap level is getting low, I could see the bottom of the tub.
Well, being a problem solver I ordered a backup.